With a wealth of wisdom and decades of experience in the world of organizational research and strategy development, Tudor Williams and Ryan Williams have written extensively on many topics and are frequent speakers. This resource section gives you unlimited access to their knowledge bank. And it's an easy way to learn more.
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- Measurments are Like Photos (03/2004)
Using surveys before, during and after communications.
- Instant Polls - A Case for Communication During Change (01/2003)
Every organization needs its pulse taken regularly and employee polling is one quick and cost-effective way of doing it. I like to think we are in the business of “organizational healthcare” - using diagnostics to bring about a state of organizational wellness.
- Measuring Impacts and Outcomes (01/2004)
This article compares measurement of ends as the results of strategy and means as tactics employed to execute the strategy.
- Measuring More Than Jelly on the Wall (04/2003)
Someone once commented that measuring communication was like nailing jelly to the wall. But it is not. At least you can see the jelly on the wall and can watch it as it slips slowly away from the nail. If we continue the analogy, we measure communication, not by catching the jelly but by assessing the stain the jelly left on the wall -- how much of it stuck and how long it stayed there. In other words, we are measuring the outcomes of what happened without visibly observing the output of the event itself.
- Off-the-Shelf or Customized - A Choice for Employee Surveys (04/2006)
These are the choices for anyone needing to survey a group of employees. Surely it is cheaper and faster to take what already exists. That is not necessarily so. This month’s newsletter looks at different types of survey and their uses and examines the options you should consider when you are deciding what you need.
- Defining Excellence in Communication Measurement (12/2004)
Alberta Medical Association case study.
- Tracking Change for Decision Making and Course Corrections (09/2005)
No one embarks on a journey without knowing the starting point, the final destination, and the milestones along the way. Tracking change is very much like charting a trip and tracking progress by measuring the vital signs.
- Rules of Thumb (03/2000)
I am frequently asked, when discussing communication media, when I would recommend face-to-face communication, electronic technologies or hard copy.
- Telephone Versus Online Surveys (04/2000)
We had the opportunity to put two data gathering methods to the test. A professional association, charged with the mandate to negotiate with an arm of government on behalf of its 4000 members, wanted to take the pulse of member opinion about the last round of negotiations.
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